PRIVACY POLICY
Persona Parfums Last updated: 21/05/2026
Persona Parfums respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, purchase from us, join our mailing list, or interact with our brand online. By using our website or providing us with your personal information, you agree to the terms of this policy.
1. Who We Are
Persona Parfums is an Australian fragrance brand based in Victoria, Australia. For all privacy enquiries, please email: info@personaparfum.com
2. Personal Information We Collect
We may collect personal information including your name, email address, phone number, billing and shipping address, order details, payment and transaction details, customer service messages, return and refund information, marketing preferences, website usage information, and any information submitted through our website forms or emails. We only collect personal information where it is reasonably necessary for our business activities.
3. Payment Information
Payments are processed securely through third-party payment providers such as Stripe. We do not store your full credit or debit card details on our own systems. Your payment provider processes payment information in accordance with its own privacy policy and security practices.
4. How We Collect Personal Information
We may collect personal information when you visit our website, place an order, join our mailing list, contact us, request a return or refund, interact with us on social media, or click on our ads or marketing emails. We may also collect information automatically through cookies, website analytics, and similar technologies.
5. How We Use Your Personal Information
We may use your personal information to process and deliver orders, confirm payments, send order confirmations and delivery updates, provide customer support, manage returns and refunds, send marketing emails if you have opted in, improve our website and products, prevent fraud, and comply with legal and business obligations.
6. Email Marketing
If you subscribe to our mailing list, we may send you emails about product launches, offers, and brand news. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at info@personaparfum.com
7. Cookies and Website Tracking
Our website may use cookies and similar technologies to help the site function, remember preferences, understand traffic, and support marketing activity. You can disable cookies through your browser settings, though some parts of the site may not function properly as a result. We may use tools such as Google Analytics, Meta Pixel, TikTok Pixel, and Klaviyo, which collect information about how visitors interact with our website and marketing.
8. Sharing Personal Information
We do not sell your personal information. We may share it with trusted third parties who help us operate our business, including payment processors, website hosting providers, ecommerce platforms, shipping providers, email marketing platforms, analytics providers, advertising platforms, and professional advisers. We only share information where reasonably necessary for business, legal, or operational purposes.
9. Overseas Disclosure
Some service providers we use may store or process personal information outside Australia. This may include payment processors, email marketing platforms, analytics tools, and cloud storage providers. Where information is handled overseas, we take reasonable steps to use reputable providers and protect your information in accordance with applicable privacy obligations.
10. Protecting Your Personal Information
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, or disclosure. These steps include using secure website and payment systems, limiting access to personal information, and using reputable third-party platforms. No online system can be guaranteed completely secure, and customers should also take care when sharing information online.
11. How Long We Keep Personal Information
We keep personal information for as long as reasonably necessary for order management, customer service, legal, tax, accounting, and fraud prevention purposes. When information is no longer required, we take reasonable steps to delete or de-identify it.
12. Accessing or Correcting Your Information
You may contact us to request access to the personal information we hold about you, or to ask us to correct information that is inaccurate or outdated. To make a request, email info@personaparfum.com — we may need to verify your identity before responding.
13. Privacy Complaints
If you have a privacy concern, please email info@personaparfum.com with enough detail for us to understand and review your concern. We take complaints seriously and aim to respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
14. Third-Party Websites
Our website may contain links to third-party websites or platforms. We are not responsible for their privacy practices or content. Please review their privacy policies before providing personal information.
15. Children’s Privacy
Our website and products are not directed to children. We do not knowingly collect personal information from children. If we become aware this has occurred, we will take reasonable steps to delete it.
16. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website with the updated date shown at the top.
17. Contact
For all privacy questions, access requests, or complaints: info@personaparfum.com